The collective experts known only as “they” say that breakfast is the most important meal of the day, yet so many kids out there go without. In fact, statistics indicate that as many as 20% of all children do not get breakfast, many because their families simply can’t afford it. Can you imagine the stress and anguish of knowing your child is hungry but not being able to do anything about it? The pain of sending your child off to school without the fuel he needs to get through the day?

With schools becoming more over-crowded than ever, lunch time often stretches throughout the entire day. I was so shocked to learn that some of the kids in my son’s elementary school don’t get to eat lunch until nearly 2pm! If those children ate their last meal at dinner, they’ve now gone a good 20 hours without food! How can they possibly be expected to do well on their tests and focus on their schoolwork when their little tummies are rumbling from hunger?

According to KidsHealth, kids who eat a healthy breakfast that are rich in protein and fiber from whole-grain sources tend to have better attention spans during school. They may also be more likely to absorb the information from their classes. Basically, a healthy breakfast today can help your child have a brighter future tomorrow because they will perform better academically. Considering that our children are the future leaders of the world, it really makes sense to give them the best possible chance at succeeding!

In my home, I struggle with getting Jacob to eat breakfast simply because he’s just not all that hungry first thing in the morning. His school has a free program called “Breakfast Club,” though, and he enjoys going to that because he gets to socialize with his friends a bit. When he does eat at home, he prefers to enjoy his milk and cereal separately. Dry cereal and a glass of milk. He’s a big fan of Froot Loops, since they’re perfect for eating dry. He also loves Pop-Tarts, just like I did when I was a kid.

When Jacob often skips breakfast out of choice (and believe me, I’m trying very hard to change that), I feel horrible because so many kids are skipping it simply because it’s just not an option in their family. If I could, I’d invite them all over to my house for breakfast every morning. Since I can’t do that, I’ll do the next best thing: help Kellogg’s share their breakfast with kids in need across the world.

Kellogg’s Share Breakfast Initiative

Sharing breakfast with those in need is just a click away…literally. Visit Kellogg’s Share Breakfast page, then click on the icons to tweet a message, post to Facebook, repin a pin on Pinterest, or watch a YouTube video. I did all of the above and it took less than 10 seconds. Those 10 seconds provided breakfast to four kids in need. Kellogg’s is partnering with actor Taye Diggs to spread the word about the importance of breakfast.

It really is so simple to help share your breakfast. Will you take just a few seconds to help fuel the minds of our future leaders?

Note- I participated in a campaign on behalf of Mom Central Consulting for Kellogg’s. I received a product sample as well as a promotional item as a thank-you for participating. My thoughts and opinions are my own.