How to Get Featured In My 2018 Holiday Gift Guide

Guess what? It’s gift guide season! If you want your product or service considered for inclusion in Pretty Opinionated’s 8th Annual Gift Guide, keep reading for all the details!

Get Featured In The Pretty Opinionated 2018 Holiday Gift Guide

If you have a fantastic product that you think will make a great gift, send an email to, preferably with something like “Gift Guide Submission” in the subject line. Before submitting, please skim the guidelines below to make sure your product is a good fit.


I heavily promote my gift guide throughout the entire season online through all social media networks and offline through word of mouth. Then I promote those promotions! I’ll also send out shares directly from your product’s page. I make sure plenty of eyes are seeing your products.


Pretty Opinionated shares a wide range of gift ideas for the whole family, including our furry family members (the cats and dogs, not hairy uncle Joe!).  I have one very simple rule: it MUST (must, must, must) be an actual gift idea. As in, something that you would give to someone you really loved. Think about what the gift says. Does it say, “you’re awesome!” or does it say, “Wow, your house is dirty!”?

Vacuum cleaners are the odd exception, since my mother has some sort of weird fascination with them and we can never have too many, apparently.


This year, I’m dividing my gift guide up into the following categories:

  • Gifts for Her
  • Gifts for Him
  • Gifts for Young Kids (babies through elementary school)
  • Gifts for Tweens and Teens
  • Gifts for Pets & Pet Parents
  • White Elephant, Secret Santa, and Hostess Gifts

While I’m still working on the overall look of the guide, featured products will look something like this:

If you’d like a better idea of the general format, check out CatVills gift shop. I designed the page. My gift guide will feature my own colors and photo formats, but it gives you an idea of how the sections will look.



Gift guide inclusion is free if you are sending me product. We only accept full-size, non-returnable products. While I don’t have a specific required minimum dollar value for submissions, please respect the fact that creating a gift guide takes time and that the product is compensation for that time.  If you prefer not to send product, the cost is $50 for basic inclusion. If you would like a dedicated feature-length post about your product, please contact me to discuss sponsored post rates and the additional information that I’ll need.

If you want, we can also do a giveaway for my readers together. You’ll need to provide a second item (or a gift card) and send it directly to my winner (unless it’s an e-gift card, in which case I can send it to them or you can, totally up to you). Again, if you are sending me product as well, there is no fee.

For all products (whether you are sending me product or not), please send along a hi-res image for the gift guide page. If you have multiple images, please choose one that will look best against a white background.


The 2018 Gift Guide will go live by Nov. 1st, although I am aiming for mid-October.  I will continue accepting submissions through the first week of December for all products and through December 10th for “last-minute” ideas that can be bought in stores (or that have extended shipping deadlines). 


Just for fun,  here are a few things that are super high on our personal wish list as well as what resonates the most with my readers.

  • Tech Gifts: Always a must-have in our house. My son is on a mission to own every piece of tech ever made!
  • Subscription Boxes: I have mad love for subscription boxes, not just for myself, but for giving as gifts. Pretty much anything goes here, as long as the box offers enough value to the recipient to cover the cost. Basically, it can’t be a $40 box with $5 worth of dollar store finds in it.
  • Gifts for Pets: My dogs love getting surprises in the mail. I have high-energy Pharaoh Hound named Freya and a mellow mix named Mocha. We also currently have 3 cats, including everyone’s favorite, Alex the Fuzz.
  • Things That Make Nikki’s Life Easier: Not sure what to call this category, but think to yourself “will this awesome gift make someone’s life easier?” Is it a cool kitchen gadget that makes 75 different types of coffee? A whirly, swirly, magical food chopper? If so, I want to hear about it. I LOVE gadgets and appliances!

Phew, that was a lot of information! If you got to the bottom and forgot my email address, here it is again:

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