Get in the spirit of Halloween with fun printable activities from Monsters University! Check out these Monstrous Halloween activities and recipes! Make spooky smoothies like Mike’s Green Mango Muck or Sully’s Boo-Berry Scare. Learn how to make your own Mike Wazowski Monster Lantern (complete with carving template)! Find cool Monsters U. decorating templates and more. Your house will be ship-shape for Halloween in no time!
For years, many in the search marketing industry were fond of the rallying cry “Content is king.” In the coming year, we think instead that “context is everything.” That being the case, we’d like to help direct you to the three most relevant content marketing tactics we see emerging that take advantage of targeted complimentary messaging.
1) Native advertising – Distributing your content in the context of editorial content or social feeds will help spread your brand message to large numbers of people within your target audience. Think LinkedIn sponsored updates, for example, where users regard an ad as part of their experience and worth their attention. And digitally integrated ads are hot. The Online Publishers Association (OPA) says three quarters (73%) of its members already offer some form of native advertising with 90% stating they intend to in the future. With native advertising, you can also predict and measure content ROI.
2) Email – According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. It’s a key way to reinforce relationships through special offers or bonus content and to keep your product or service top-of-mind. We recommend email marketing for the same reason we recommend native advertising: you’re already invited into the recipient’s digital home. With precise audience segmenting, you can become a valuable resource with the information you share and be perceived as a business partner rather than a pushy salesperson.
3) Mobile – Mobile marketing is entering a new era of growth, spurred by increased consumer usage of mobile devices for media, content consumption and engagement with shopping, promotions, advertising and marketing. According to MediaPost, 35% of Hipcricket survey participants will spend $250 or more using a mobile device for holiday shopping this year, and 17% will spend more than $500. Whether you’re a B2B or B2C brand, mobile marketing is an obvious extension into the hands and homes of your customers.
We hope following these insights, trends and predictions will give you a leg up on your competition in the year ahead.
Which digital marketing tactics will your organization be focusing on in 2014?
great one.. keep writing