This is a sponsored post written by me on behalf of Filene’s Basement. All opinions are 100% mine.
If you live in the Northeast, visited our region or even watched TV shows that take place in the major cities here, chances are you’ve heard of Filene’s Basement. It’s become a cultural icon since the first store opened way back in 1909, with 20+ stores throughout the Northeast, Mid-Atlantic States and Chicago. Sadly, the stores closed down a few years ago and we’ve all been missing them. Well guess what? Filene’s Basement is coming back! Let’s talk about this AMAZING announcement!
Filene’s Basement’s Big Comeback
Much the dismay of Filene’s Faithful, the stores closed back in 2009 after a few years of struggles. No more automatic markdown system. No more hiding spectacular designer finds at the bottom of the pile hoping no one saw it until it hit the 75% off phase. No more Running of the Brides during the one-day bridal gown sale. It was heartbreaking. A major blow, not just to those of us who love finding an amazing deal on designer goods, but to culture as a whole. Seriously, cultural icon, people. Even Boston’s longest-serving Mayor, Tom Menino, was a frequent shopper!
Enough of the bad news. Cheer up, sad shopper! Filene’s Basement is launching a brand-new e-commerce website to help you Find What’s You! The big launch is coming soon. This fall. A couple of weeks, in fact. The exact date? It’s a secret. No, not really, I just don’t know it yet. So maybe it is a secret. If you want to be among the first to know, though, sign up for their newsletter! Click the link or click the pic below. You know you want to!
Now, I know you’re wondering: “what’s it going to be like?” I am too. I mean, Filene’s Basement as a brick & mortar store was an experience. It was a destination. It wasn’t just a place to shop, it was a place to be for fashionistas and bargain aficionados. Know what I mean? The e-commerce website has to be pretty amazing to live up to the name, but it sure seems like it’s going to be! And I’m excited to see the all-new VIRTUAL destination!
I haven’t seen it yet. I will, soon. When I do, I’ll share my sneak peek with you. I do know that it’s going to be a curated marketplace. Their tagline: Find What’s You, says a lot. The relaunch of Filene’s Basement will still bring you discounts on branded clothing, accessories and home goods, but they’ll be customized to YOUR personal tastes. I’m thinking personal stylist meets, well, Filene’s Basement!
Sounds pretty spectacular to me. I’m all about the discounts. As a single mom, I’m a huge fan of curation because it means someone else took the time to figure out what I like, then put it all in front of me. I’m super bad about wandering through aisles- virtual and actual- trying to decide what goes with that teal lamp that I suddenly decided I needed right now. It’s even harder when everything needs to fit into my very specific, no wiggle room budget.