Whether you’re brand new to Pinterest or you’ve already accumulated thousands of pins on hundreds of boards, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden is full of valuable information that will help you use the site to increase your brand or blog’s awareness and drive traffic to your site. The book covers everything from setting up your account properly to dealing with copyright issues, and everything in between. It’s pretty much a complete guide that teaches you how to market your business on Pinterest.
While it’s pretty easy to set up a Pinterest account if you’re a casual user, did you know that setting it up for business reasons requires a whole different level of thought? Sure, you can try to adapt your personal Pinterest account into a more professional one, but starting a powerful profile from the get-go is a lot easier in the long run. Pinfluence explains how to name your account, create your first boards, and start pinning in a way that best benefits your brand.
Once you get up and running, Pinfluence tells you how to integrate Pinterest with your other social networking profiles and how to optimize your blog for pinning. They even offer advanced Pinterest marketing techniques to really take your pinning to the next level.
All of the chapters in Pinfluence are easy to read, and provide just enough information to give you a good overview of how to use the techniques. I love that there is no additional fluff to weigh down the book. At 173 pages of content (excluding the index), you can easily read the book in just a couple of hours. Author Beth Hayden has been a social media specialist since 2005, so she’s been around pretty much since the start of the social media phenomena. She’s the blogger behind Blogging With Beth, a site that offers tips on blogging, snagging a book deal, and more.
I would definitely recommend Pinfluence to anyone who wants to use Pinterest to help increase their visibility online or in the blogging world.