Millennials are men and women born between the years 1981 and 1996 and they have unique lifestyle habits. They are known to be civic-minded, focus on healthy eating and wellness, love dogs as pets, love technology, and rent more than buy homes. Their values reflect the changing times, and their lifestyle adapts to these changing conditions.
Millennials Love Their Pets
About half of the millennials own dogs as pets and are described as obsessed with their dogs. They spend time exercising their pets, feeding them, training them, and caring for them. Walking and exercising with a dog reduces stress and provides them with a positive experience. When asked why they adopted a dog they say they enjoy caring for it. Many millennial couples and singles find dogs good companions in their daily life. For those that work from home, a dog provides companionship and a reason to engage in daily exercise during the week.
Millennials spend time feeding their dogs healthy food and exercising them to make sure they are healthy. They are focused on keeping their dogs healthy and fit. One way they can tell if their dog is overweight is by using a Body Condition Score chart. This chart rates the dog on a scale of 1-5 on weight. One is too thin, five is obese, and three is an ideal score. Because millennials focus on wellness and exercise, they are known to exercise their dogs more than other dog owners.
Millennials Look For Healthy Food
They are overly concerned with how and where food is produced. Millennials support locally sourced food, organic fruits and vegetables, and free-range meat and products without hormones and antibiotics. They like to shop locally at farm markets and supermarkets that carry sustainable products. They use social media, and this is a way for them to promote their specific interest in food shopping and dining. They like to try new customized products that are convenient and meet the demands of their busy lifestyle. They eat lean meats, fresh fruits and vegetables, low grains, ethnic foods, and low-calorie snacks.
A Focus on Wellness and Health
Millennials are described as more concerned with health and wellness because they face many chronic illnesses at a younger age. These illnesses are diabetes, ulcers, and high blood pressure. Due to this factor, they are willing to try holistic medicine along with traditional medicine, exercise more, and eat healthier meals. They often practice yoga, meditation, tai chi, and other minimal impact forms of exercise regularly. Millennials care about the environment and are politically active on this issue. With the gender gap in life expectancy narrowing between men and women, focusing on wellness and health is beneficial. In 1990, we had a seven-year gap between men and women, and in 2017, a five-year gap in life expectancy.
Millennials Rent More Than Buy Homes
They rent more than buy a home due to the rising cost of owning a home in today’s market. With the widening gap between incomes and homes, many millennials cannot afford to buy a home and must rent or live with their family. Many have student loans for education that they are trying to pay off. Many like the freedom of renting and do not want the responsibilities of owning a home or condominium. Traditional mortgages are harder to get, and standards are stricter. The US Census Bureau says that 65% of Americans under thirty-five rent and the BTR industry will grow for millennials in the future rapidly.
Many studies have been done on marketing to millennials and their lifestyle habits. These are a few things you should know about them and how they are shaping future trends for everyone.