With literally thousands (maybe even millions!) of free options out there, it’s hard to justify dropping hard-earned cash on paid WordPress plugins, especially when some of them can run you hundreds of dollars a MONTH! Sure, some of them are worth it if you have a massive budget and make a boatload of money from your site. For the rest of us, though, dozens of pricey plugins can eat up the small amount of money that we earn from our blogs.

For the most part, I stick with user-friendly free WordPress plugins. However, there are a handful of affordable premium options that I feel are TOTALLY worth the money. Check out in-depth reviews of my top 3 favorites, then read on for “mini-reviews” of others that I either use myself or on client websites.

paid plugins worth your money

*This post includes affiliate links, so I get a small commission if you buy through them. I’m only recommending plugins that I actually pay for myself or use regularly on client sites.

My Top 3 MUST-HAVE Paid WordPress Plugins

These first five are currently installed and active on my site. If you want proof, you can see for yourself by right-clicking and selecting “view page source,” then searching for each one. The only one that doesn’t show up in my source code is ShortPixel. I don’t know why. Anyway, on with the show!

1. Best Plugin for SEO: RankMath Pro

As far a paid WordPress plugins go, RankMath Pro is definitely worth every last penny!

RankMath is the ONLY SEO plugin I’ve ever felt was worth paying for. EVER. See, I’m not one to bow down to the Google gods, so I don’t really put a lot of effort into SEO. I know, that’s an unpopular thing to say, but I write for me (well, and you), not for a search engine.

Still, there are a few posts here and there (like this one) that I put a bit more effort into in terms of SEO. Not so much because I want Google to like me, but because I feel like I have something of value to add to the topic and if I want anyone to see it, I have to play they’re game.

Of course, it’s hard to play the game when you don’t pay attention to the rules, right? RankMath is like having a real SEO coach (not a self-proclaimed “guru,” but a genuine coach) right on your sidebar at all times! Here’s a peek at what I see when I glance to my right (the score is still low because I’m not done):

RankMath Pro in Blocks editor screenshot

RankMath Free Vs. Pro (and why you actually WANT the Pro)

I’m actually planning a longer review of RankMath free vs. pro because there’s just so much to say about it. For now, though, here’s a quick rundown.

The free version of RankMath comes with a TON of cool features, including many that are only available in paid versions of popular alternatives like Yoast. Without paying a dime, you’ll get things like:

  • All the basic stuff you’d expect, like ability to add a keyword, SEO title, meta descriptions, and OpenGraph for social.
  • 18 Pre-defined Schema Types
  • Complete Elementor and DIVI integration
  • SEO email reports (with limited data)

With the Pro version, though, the list is A LOT longer. You can check out the complete comparison here. Below are just a few of the 70+ features that I use the most:

  • Multiple schemas per post and a total of 840+ supported types.
  • Speakable schema for Alexa, Siri, and whatever Google’s assistant is called.
  • A bunch more neat schema tools, generators and importers to help those of us who don’t really understand markup language.
  • Keyword rank tracker (up to 500 for Pro, 10,000 on the Business plan). Plus tools to track the top and bottom 5 on your site.
  • Google News and Google Video SEO sitemaps
  • Local, Image, and WooCommerce SEO tools (I use the Image one the most)
  • Advanced bulk-edit options.
  • Google Trends integration (gives you keyword suggestions right in your sidebar, see screenshot below).
RankMath Google Trends tracking

How much does RankMath Pro cost?

They have two premium levels:

  • RankMath Pro for individuals costs $59 a year
  • RankMath Business plan costs $199 a year

You can put the Pro version for individuals on all of your personal sites without paying for each one. Just keep in mind that the 500 tracked keywords is cumulative and not per site.

7 Premium WordPress Plugins That Are Actually Worth Your Money

2. Must-Have Plugin for Amazon Affiliates: AAWP

I’ve seen a lot of affiliate plugins in action on my clients’ sites, but AAWP (that stands for “Amazon Affiliate WordPress Plugin”) is the only one I decided to invest in for my own.

If you’ve ever seen those Amazon product boxes, tables, or lists on my other posts, this is how I do them. Haven’t seen them? Here’s an example (it’s a random item from my teenager’s wishlist):

Amazon Affiliate WordPress Plugin - The #1 plugin for successful Affiliate Marketing
Acer Nitro VG240Y Pbiip 23.8 Inches Full HD (1920 x 1080) IPS Gaming Monitor with AMD Radeon FreeSync Technology, Zero Frame, 144Hz, 1ms VRB, (2 HDMI 2.0 & 1 Display Port), Black
  • 23.8 inches Full HD (1920 x 1080) Widescreen IPS Monitor with AMD Radeon FreeSync Technology
  • Response time: 1ms VRB
  • Refresh rate: 144 hertz
  • Zero frame design
  • Ports: 1 x display port & 2 x HDMI 2.0 (HDMI cable included)

Creating it is as simple as copying and pasting the Amazon ASIN number into a little bit of shortcode. I have an AAWP shortcodes text document (if you want it, click that link, I uploaded it for you) that I keep on my desktop, so it literally takes like two seconds.

That little box isn’t the only thing you can make with AAWP, though. Let’s look at the other features that make it worth your money.

Features that make AAWP worth the money

Like Rankmath, there are way too many nifty features to fit into a roundup-style post, so I’ll just highlight a few of my favorites.

  • Create all sorts of neat custom Amazon product boxes, lists and tables in seconds.
  • Include price info on Amazon posts without violating their TOS.
  • Use different tracking links for different posts (you do need to create the tracking link in Amazon first, though, and you can only have up to 100).
  • Customize the output using one of their preset colors/style, or create your own if you know css (my skills are a bit too limited for that, so I just use what they have).
  • Google AMP support (I don’t use AMP, but I have clients that do and AAWP works fine with it)
  • Multiple automated bestseller and new release lists. Add the keyword and it’ll pull in the results automatically. Here’s an example in table format, using the keyword (you can also do it in list format) “blogging books” I changed the number of items to three so it’s not so huge, you can add up to 10.

How much does AAWP cost?

A lot of paid WordPress plugins for affiliate links cost so much that you’d have to make a boatload of sales just to recoup the fees.

AAWP costs about $58 (actually, 49 Euros, so it depends on the exchange rate) for the first year. I pay half of that each additional year (something like $23 USD), but I don’t know if they still offer that deal, so for now assume that it’s $58 per year.

7 Premium WordPress Plugins That Are Actually Worth Your Money

3. Best Image Smusher: ShortPixel Image Optimizer

Of all the things that can slow down a website, images are among the biggest offenders. Super large images can really slow down your site. Sure, you can optimize each image BEFORE you upload, but I forget to do that like 99% of the time. It’s A LOT easier to just install a good image optimizer to do the work for you. Enter ShortPixel.

I actually bought ShortPixel through a lifetime deal on AppSumo. I get 5,000 credits a month through it and haven’t needed to buy more. As you can see below, to date, I’ve saved 1.7 GB of space and 16.62 TB of bandwidth by using ShortPixel.

7 Premium WordPress Plugins That Are Actually Worth Your Money

What makes ShortPixel worth the money?

ShortPixel only does one thing- optimize images- so the list of features isn’t as long as the other plugins on this list. Here’s a quick overview of what it offers:

  • Three compression types: Lossy, Glossy and Lossless. You can run a few free tests to see which works best for your site.
  • Apply compression to just the image itself or all of the image thumbnails. See drawbacks, though, because there’s a big downside to using this feature.
  • Exclude certain thumbnails from compression. For example, I don’t use Divi’s featured slider, gallery module, or portfolio module. Those thumbnails will never be “served” on the front end, so I don’t waste credits optimizing them.
  • Bulk-optimize images that you uploaded before installing ShortPixel. Be careful, though. I have thousands of them, and when I tried this it crashed my site.
  • Create WebP versions of each image (it’ll cost you an extra credit, though).
  •  You can save and keep a backup of your original images in a separate folder.
  •  Remove the EXIF tag of the image.
  • Filter your media library to just show unoptimized images and manually optimize older ones (just click Optimize Now on each one).
7 Premium WordPress Plugins That Are Actually Worth Your Money


ShortPixel has two major drawbacks:

1. Credits DO NOT roll over if you’re on a monthly or lifetime plan.

Use them or lose them. If your monthly plan gives you 5,000 and you only use 20 because you were on vacation and didn’t post a lot that month, you lose 4,980 of them.

I recommend NOT doing bulk image optimization (see the 3rd drawback below). Instead set aside an hour at the end of each month to go through unoptimized images and manually optimize them.

If you buy a one-time credit pack, though, they’re yours forever.

2. One image can cost you dozens of credits

First, every single thumbnail counts as one credit. Every WebP image costs a credit. Each WebP thumbnail also costs a credit.

WordPress creates at least three for every image. Your theme may create even more. So, with “apply compression to thumbnails” turned on, you’ll burn through up to dozens of credits with one image alone.

I have mine set up to create a WebP version and optimize just three different thumbnail sizes. Each image costs me 6 credits.

How much does ShortPixel Cost?

ShortPixel has a bunch of different plans, including one-time fees and monthly subscriptions. The cheapest monthly plan is $9.99 for 10,000 images. Remember, those don’t roll over. So, if you only post sporadically on your site, you may just want to go with one-time packs.

There’s no limit on the number of sites you can use it on. You’re paying for credits. How you choose to use those credits is up to you.

7 Premium WordPress Plugins That Are Actually Worth Your Money

Runner-Ups: 4 More Premium Plugins Worth Trying

While the three above are my “must-have” paid WordPress plugins, I do pay for a few others that I like well enough. I’m kind of running out of brainpower for this post, so I’m just going to do mini reviews for the rest.

4. Grow Social Pro by Mediavine (best social sharing plugin)

Grow Social Pro by Mediavine is a great premium plugin if you like to have more control over what gets pinned on your posts when someone hits the Pinterest button.

Along with basic features that you’ll find in any free social sharing plugin, Grow lets you set custom images and descriptions for Pinterest and Twitter. You can also add hidden images so you’re not cluttering up your post with a bunch of Pins. It costs roughly $35 a year.

5. WP Rocket

WP Rocket is the only caching plugin I’ve ever felt was worth paying for. It’s easy enough for beginners to use but has plenty of advanced options for those who are a bit more comfortable tinkering around with settings. The initial annual fee is about $50 for a single-site license, then $25 for each year after that (as long as you don’t cancel it).

6. Bloom Email Optin Plugin

I don’t really use this much anymore because I rarely send out newsletters. My own inbox is flooded with newsletters that I was coerced into signing up for to get some sort of “freebie.” I delete 99.9% of them, so I find creating them a waste of time.

That said I do sometimes use Bloom to slide in a signup form, though, for those who may be interested in actually hearing from me on the very rare occasion. It’s the easiest way I’ve found to create pretty (and, depending on which settings you use, non-intrusive) newsletter signup boxes.

It’s part of the Elegant Themes family, so you can’t just buy it on its own. If you ONLY want Bloom, the $89 a year is too much. However, if you’re planning to use Divi or Extra for your theme, it’s worth it. Actually, I’d just invest the $250 for a lifetime membership. That’s what we did.

7. Lasso

This is the only one of these paid WordPress plugins that I haven’t used on my own site. I’m the editor of a site that uses it, though, so I have a lot of experience with it. While it’s too expensive for my budget ($29 PER MONTH PER SITE, compared to AAWP’s $58 per year), Lasso is great if you want to create pretty boxes for non-Amazon affiliate programs. It does have limitations, though. You can’t make tables with it, for one thing. It’s also a bit buggy at times. They offer a 14-day trial, so you can give it a try before committing.

How to decide if a paid plugin is really worth the money

Let’s quickly go over how I decide whether a paid plugin is worth the very little extra cash I actually have.

  • Can it actually do something that a free plugin can’t? Obviously, the very first question is whether or not you even NEED a premium plugin. If a highly rated free plugin does the exact same thing, I don’t bother with paid version.
  • Does its free version work well? For plugins that have a free and a pro version, I always try the free one first. I like to see how often it’s updated, whether it runs smoothly, and so on. If it works like crap and slows down my site, then I move on. I know developers put more effort into pro version, but if they don’t at least care enough to make their free version stable, then I don’t trust them to put out a good paid product.
  • Does it offer a free trial? If not, do they have a “no questions asked” money-back guarantee at least? If not, I move on.
  • Will it pay for itself in the long run? AAWP pays for itself and then some, since it helps improve my Amazon affiliate earnings. The others are harder to evaluate. If they improve my ranking, get me more Pinterest traffic, or keep readers on my page longer, then ultimately that translates to more money, so in that sense, they do pay for themselves.
  • How is their support? If I buy a plugin, I expect to actually be able to use it. RankMath has excellent support (they even have a Facebook group). Same with AAWP, WP Rocket and anything by Elegant Themes. Grow Pro…not so much. I personally haven’t had an issue with the plugin, but a client hasn’t been able to use it for months now because of poor customer support.

Remember, like 90% of the time you can totally go with free versus paid WordPress plugins. For those times that you can’t, though, at least you’ll know how to decide which ones are worth your money.

Last update on 2024-04-22 / Affiliate links / Images from Amazon Product Advertising API